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As long as they leave Thor The Mighty Avenger alone, I'm fine

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Subj: So, if I have this right - the problem is that most of the one shots are out of continuity..
Posted: Wed Oct 13, 2010 at 08:50:00 am EDT (Viewed 355 times)
Reply Subj: From Brevoort... Marvel having second thoughts about the "abundance" of upcoming Thor books.
Posted: Tue Oct 12, 2010 at 02:47:11 pm EDT (Viewed 511 times)

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Tom Brevoort's response came from a query about what Marvel's response will be to the blockbuster announcement by DC that they will be lowering the prices on all their titles across the board.

Update: During Marvel's T&A panel, the pricing question came up. Marvel VP Tom Brevoort noted that, in addition to Marvel not launching newer books at the $3.99 price, it was looking at ways to consolidate or contract its line of titles. Brevoort specifically cited the abundance of upcoming Thor books, noting that they're noticing consumer confusion as people don't know what's important and not important. Brevoort noted that it might be possible, and better, to increase the shipping schedule of some titles (like Thor) instead of creating multiple side projects.

Well, no duh...
If you are going to go out of continuity - the story had better be pretty action packed or revealing or monumental.

Rodi's Loki piece wasn't all action but he established exactly what the premise was at the top - what happens if Loki wins and what motivates him/ultimately undermines him.

This latest piece is all exploration with no clear premise. Who is the outside force pulling Asgard apart. Why did Odin leave? 3 issues in and we just found out some part of the answer to the second question which could be a series in and of itself.

First Thunder - is another retelling of the origin. Why? Haven't we had that enough?

Ulty Thor - now that hit a home run IMHO. It had action, intrigue and relevance to the UU.

Fractions One shots - a lot of epic action even if not in continuity.

Not hard to figure out which of these are going to sell. It either has to have impact in defining the character in continuity - ala the first Wolverine mini which had little relevance to the 616 but told us through action much more about who Wolverine was or it has to have SLAM BANG ACTION ala the recent Hulk fights everybody mini - a treatment Thor has never received and the violent little fanboys in all of us would respond to.

When I hear post mortems like this from many media decision makers I feel like they are suffering from a lack of Keep It Simple Stupid.

Still I actually think we all ought to reach out to Breveroot and thank him for Thor The Mighty Avenger just so he knows that Thor fans are not constantly complaining hateful ingrates.

That title, Gillen's work, the addition of Fraction, Hickman on Ulty Thor have all been great.

Heck I admit that I was psyched for another Rodi Thor - some vetting on the story would have been nice but then we would be squelching creativity so what can you do?

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