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Subj: He's got a point...I'm so confused I'm waiting for the trades...
Posted: Wed Oct 13, 2010 at 09:01:35 am EDT (Viewed 25 times)
Reply Subj: From Brevoort... Marvel having second thoughts about the "abundance" of upcoming Thor books.
Posted: Tue Oct 12, 2010 at 02:47:11 pm EDT (Viewed 500 times)

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Tom Brevoort's response came from a query about what Marvel's response will be to the blockbuster announcement by DC that they will be lowering the prices on all their titles across the board.

Update: During Marvel's T&A panel, the pricing question came up. Marvel VP Tom Brevoort noted that, in addition to Marvel not launching newer books at the $3.99 price, it was looking at ways to consolidate or contract its line of titles. Brevoort specifically cited the abundance of upcoming Thor books, noting that they're noticing consumer confusion as people don't know what's important and not important. Brevoort noted that it might be possible, and better, to increase the shipping schedule of some titles (like Thor) instead of creating multiple side projects.

Hey all! \:\-\)

Totally understandable. While most of us thought a deluge of Thor books might be a good thing I think with hindsight its just muddying the waters. As I see it there are several problems.

1. Theres just too many to keep up with. There must be about a dozen different titles between now and the end of the year. Its just an overload. They are going from one comic a month to about 5 or 6 a month. Its too much to ask, especially in the current $3.99 climate (which is really a $4.99 climate for us in the UK).

2. The vast majority are all out of continuity.

3. The deluge of titles is really taking away the spotlight from Fractions run.

In my opinion they should have just had 1 Thor title, 1 Ultimate Thor title and maybe 1 out of continuity mini-series (at a time).

Son of Asgard was brilliant, Stormbreaker was great, Loki was excellent.

But its just like Marvel have said, "Okay theres a Thor movie out soon, lets throw as much poop at the wall as we can and see what sticks!"

Thats not to say there might indeed be some good stories coming out, but I'd rather have two great mini-series than half a dozen 'meh' ones.

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