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Infected




I live in NYC and I never have any problem getting the first printing of a book as soon as it comes out, but when I check Marvel.com each week they have 2nd printings of books that have low sales and low print runs to begin with which means they probably have low orders from retailers. Many of these books get canceled quickly too. For example, is there really a lot of demand for the Nick Fury book that second printings are needed of issues other than #1?

I realize that I may have answered my own question with low print runs but making a reprint of a book costs Marvel money and they must have a minimum for a reprint.

I can understand second printings on issues that catch fans unaware such as the Obama issue and Captain America 600 etc. but others? With retailers ordering well in advance and via the Internet now can't Marvel figure it out almost to a tee what they need. I also think most of their regular customers have pull lists and are savvy about what's coming out in advance and request it further simplifying the retailer's orders.

All these reprints don't seem necessary (at least from my observations of the market in NYC.)


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Abe


Location: Melbourne, Australia
Member Since: Sat May 17, 2008
Posts: 1,977



    Quote:
    I live in NYC and I never have any problem getting the first printing of a book as soon as it comes out, but when I check Marvel.com each week they have 2nd printings of books that have low sales and low print runs to begin with which means they probably have low orders from retailers. Many of these books get canceled quickly too. For example, is there really a lot of demand for the Nick Fury book that second printings are needed of issues other than #1?



    Quote:
    I realize that I may have answered my own question with low print runs but making a reprint of a book costs Marvel money and they must have a minimum for a reprint.



    Quote:
    I can understand second printings on issues that catch fans unaware such as the Obama issue and Captain America 600 etc. but others? With retailers ordering well in advance and via the Internet now can't Marvel figure it out almost to a tee what they need. I also think most of their regular customers have pull lists and are savvy about what's coming out in advance and request it further simplifying the retailer's orders.



    Quote:
    All these reprints don't seem necessary (at least from my observations of the market in NYC.)


No they are not.
Marvel is being somewhat greedy with the second printings, as most of the time there is something different to the first printing (eg; different cover).
Marvel still seem to think that their readers need to get each and every edition which comes out.
I know I don't.
Hopefully Marvel learn quick smart that this is the case, and stop this practice.
Whilst we're on the issue of this, Marvel really need to cut back, and in turn reduce the price of each issue.
$3.99 is TOO much per issue.
I'm not paying that.


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mjyoung





    Quote:
    I live in NYC and I never have any problem getting the first printing of a book as soon as it comes out, but when I check Marvel.com each week they have 2nd printings of books that have low sales and low print runs to begin with which means they probably have low orders from retailers. Many of these books get canceled quickly too. For example, is there really a lot of demand for the Nick Fury book that second printings are needed of issues other than #1?


I think the biggest problem here is that LCSs are being very conservative with their ordering. Of course from their perspective, this makes alot of sense to do so. But for fans, conservative ordering means that they have much less of a chance to pick up an issue they may want.


    Quote:
    I realize that I may have answered my own question with low print runs but making a reprint of a book costs Marvel money and they must have a minimum for a reprint.


I'm assuming that Marvel only does a reprint if it's profitable. Are you suggesting that Marvel is doing repeated printings without turning a profit?


    Quote:
    I can understand second printings on issues that catch fans unaware such as the Obama issue and Captain America 600 etc. but others? With retailers ordering well in advance and via the Internet now can't Marvel figure it out almost to a tee what they need. I also think most of their regular customers have pull lists and are savvy about what's coming out in advance and request it further simplifying the retailer's orders.


It's up to the LCSs to accurately "predict" how many issues they can sell, and I can assure you that this is pretty much impossible to predict. Sometimes you will over order and have issues sitting there, and sometimes you will under order resulting in lost sales.


    Quote:
    All these reprints don't seem necessary (at least from my observations of the market in NYC.)


One of the things here is that you are really only considering one perspective, yours. Many other people go to their LCS and can't get an issue they want because it was under ordered.

I think they are absolutely needed. If the fans demand it, why not? Is there any disadvantage? People who missed out on an issue are able to pick it up. Many people don't subscribe to every book they get, many more people don't subscribe to every book they might get. If a happen to see an issue they I don't regularly get, it's better for all involved if I get it.

As long as demand is unpredictable, reprinting will be a viable option.



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Jamo


Member Since: Sat May 17, 2008
Posts: 2,061



    Quote:
    I live in NYC and I never have any problem getting the first printing of a book as soon as it comes out, but when I check Marvel.com each week they have 2nd printings of books that have low sales and low print runs to begin with which means they probably have low orders from retailers. Many of these books get canceled quickly too. For example, is there really a lot of demand for the Nick Fury book that second printings are needed of issues other than #1?



    Quote:
    I realize that I may have answered my own question with low print runs but making a reprint of a book costs Marvel money and they must have a minimum for a reprint.



    Quote:
    I can understand second printings on issues that catch fans unaware such as the Obama issue and Captain America 600 etc. but others? With retailers ordering well in advance and via the Internet now can't Marvel figure it out almost to a tee what they need. I also think most of their regular customers have pull lists and are savvy about what's coming out in advance and request it further simplifying the retailer's orders.



    Quote:
    All these reprints don't seem necessary (at least from my observations of the market in NYC.)


Only when it's a complete sell-out, like the Obama Spidey issues.
Other than that, I don't see the reason. It's brought back the trend of variants in recent years. And those were a big waste of money.
And since all Marvel does it write for the trade, it's redundent.
That was one of the few things I liked in beginning of the Jemas/Quesada era -- no second printings. It drove the price of the Ultimate Spider-Man #1 thru the roof and generated so much interest because it was there was a finite amount of copies and a finite amount of time it'd be on the shelf. If you're a fan and paying customer, you go for gusto and make sure you get that issue, thus ensuring that the comic shop will order enough.




Ban "no text" posts!
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