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Author
Happy Hogan





I understand that "Truth, Justice, and the American Way" will be changed to "Truth, Justice, and a Better Tomorrow". I was even surprised to learn that some people aren't happy with it. (At least according to what I've seen on youtube)

With DC (and now Warner Bros.) wanting to create the biggest possible worldwide audience with their IP, changing the slogan makes good marketing sense. "The American Way" not only sounds dated, but I can imagine sounds about as appealing to non Americans as saying "For Queen and Country" sounds to my American ears.

How do you guys on this board feel about this?



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Superman's Pal

Moderator

Member Since: Sat May 17, 2008
Posts: 5,478


I've never been too bothered by changes like that. I remember in Superman Returns when Perry White says "Truth, Justice, and all that stuff" or something, people were offended.

Like the thought of removing "Under God" from the Pledge of Allegiance makes people mad, even though it was something tacked on after the fact and not part of the original intent. Some food company a year or two ago used the slogan "One Nation, Indivisible" and it bothered people. Slow news day, I suppose.



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JesusFan


Member Since: Sat May 17, 2008


Superman is the superhero for all people, nations, not just middle class white america!


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liheibao


Member Since: Thu May 07, 2009
Posts: 3,489



    Quote:
    With DC (and now Warner Bros.) wanting to create the biggest possible worldwide audience with their IP, changing the slogan makes good marketing sense. "The American Way" not only sounds dated, but I can imagine sounds about as appealing to non Americans as saying "For Queen and Country" sounds to my American ears.


I sincerely doubt if a British character said as much, many would take offense, else the Kingsman would have resonated far less with all its "dated" phrasing.



    Quote:
    How do you guys on this board feel about this?


It's a craven move that will be undone by the sestercentennial. "A Better Tomorrow" has as much hold as "I'll be right back". The never-ending battle is for Truth, Justice, and the American Way. Who's to say that the American Way won't bring about a better tomorrow? DC likes to make fundamental changes to Superman, get some buzz from the controversy, take the free money, then place him right back where he was. This will be no different.




R. I. P. Kato: A good friend to one who has so few
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llozymandias


Member Since: Fri Jul 19, 2013





From what i have read & heard over the years, the phrase "american way" refers to freedom. Why not just say that Superman fights for truth, justice & freedom?




John Martin, citizen & rightful ruler of the omniverse.
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JesusFan


Member Since: Sat May 17, 2008


Guess being American bad in this new Globalization, eh?


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Superman's Pal

Moderator

Member Since: Sat May 17, 2008
Posts: 5,478


I don't think being American is seen as bad. It's more that limiting your appeal to one country instead of appealing to all countries is, well, limited.



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Happy Hogan 

Manager

Location: Northern Virginia
Member Since: Sat May 17, 2008
Posts: 4,324





    Quote:

    From what i have read & heard over the years, the phrase "american way" refers to freedom. Why not just say that Superman fights for truth, justice & freedom?



Way back in the days of the Max Fleischer cartoons, Superman only fought for "Truth and Justice". A few years later, when radio show came over the airwaves, the slogan was changed to "Truth, Justice, and The American Way". They probably could have said "Truth, Justice, and Freedom" back then, (it was during World War II) but two words and a phrase sounded better than three words. IMHO it still does. That why I started this tread in the same way.

The Superman IP is a product, just like insurance, fast food, automobiles, detergents, etc. Products (and the people in charge of marketing them) change slogans as the times change.

Superman has been referred to as the "Man of Tomorrow" as least as far back as the eighties, and probably further back than that. (I'd appreciate any insight anybody can give me on this.) Adding a phrase that included the word tomorrow seems to fit the IP.







Ancient One 

Manager

Member Since: Sat May 17, 2008
Posts: 7,645



    Quote:
    Superman has been referred to as the "Man of Tomorrow" as least as far back as the eighties, and probably further back than that. (I'd appreciate any insight anybody can give me on this.) Adding a phrase that included the word tomorrow seems to fit the IP.


Way further back, Hap. Right back to May 1939 and a prose story in Superman issue #1.






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liheibao


Member Since: Thu May 07, 2009
Posts: 3,489



    Quote:

    Way back in the days of the Max Fleischer cartoons, Superman only fought for "Truth and Justice". A few years later, when radio show came over the airwaves, the slogan was changed to "Truth, Justice, and The American Way".


I'm not sure about "a few years" as the radio show predates the cartoons, with the first instance being in 1942. You're probably dealing with months at best, as the cartoons debuted in 1941.

They probably could have said "Truth, Justice, and Freedom" back then, (it was during World War II) but two words and a phrase sounded better than three words. IMHO it still does. That why I started this tread in the same way.


It the American Way means the same thing as freedom, there is really little reason to change it.






R. I. P. Kato: A good friend to one who has so few
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FreeKyle


Member Since: Thu Nov 11, 2021


The “American way” is now equated as racist fascism. We don’t need a better marketing slogan. We need to go back to being a better society.


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