I think the only thing worse, and more insulting to fans, than the revolving door deaths the industry is a fan of in the last decade or so is when the company hypes a character death ... and it isn't one.
Let's look at some recent Avenger deaths.
Hawkeye - BLOWN UP!! later "undone" by Chaos magic
those are deaths.
Jack or Hearts - BLOWN UP!!
Ares - TORN ASUNDER!!
Human Torch - fighting bugs... ...
No corpse = no death.
Johnny Storm is about the only hero in the Marvel Universe who hasn't been an Avenger. To say this is Avengers-related is tantamount to saying all the traffic on the FF board is Avengers-related, but at least Reed, Sue, and Ben have actually BEEN Avengers...