Celebrating the 40th anniversary of Return of the Jedi

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Member Since: Sat May 17, 2008
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Subj: Re: The Last Box Office Milestones...
Posted: Sun May 27, 2012 at 08:55:22 pm EDT (Viewed 289 times)
Reply Subj: The Last Box Office Milestones...
Posted: Sun May 27, 2012 at 02:45:06 pm EDT (Viewed 42 times)

    This weekend Avengers blew past the $500 million mark domestically. It did so a full 9 days faster than the previous record holder Avatar (and an amazing 22 DAYS faster than Dark Knight). But sadly this means the movie's run up the box office chart is just about over.

Yup, the thing is the movie will pass the Dark Knight this week, and given that it is the first month that it has been out I think it is very possible that it could hit $600 million plus domestically. Which would be really cool.

    Within the next week it will take the #3 spot on both the domestic and worldwide charts (from Dark Knight in the U.S. and the Last Harry Potter movie worldwide).


    Beyond that it faces two movies (Avatar and Titanic) that both benefited from re-releases which counted towards their totals (which is crazy in Titanic's case since the re-release took place 15 years later).

Was Avatar re-released? Both of those movies also had very unusual runs. Titanic did not have a strong opening but was in theaters forever. It did a good job at holding on and bringing in a consistant amount but it was in theaters for over a year. The re-release on the big anniversary of the Titanic helped secure its position on the list with 3D money. I think if Avengers can pass the initial number it is pretty special. Avengers may be re-released one day as well.

Avatar was an interesting movie. Very pretty movie with a standard story, but it was enjoyable. It benefited the most of any movie I know of from 3D sales. I think that helped account for near 70-80% of the money it made. Not that it does not count, because Avengers got help from this as well, but the ratio was not as skewed. Also this movie held very well for a while and was out forever.

    Not fair but that's how things are counted. So Avengers will likely have to settle for #3. I don't know about the rest of you but for this Avengers fan it was an awesome ride watching it get there.

It is a good place to be I think. Maybe someday it will get another go to jump higher. The two Cameron movies are honestly really odd movies with how they made their money. very different than most of the other films on the list. They just kept making a fair bit of money for a long time. And they were out forever.

    (For the record the film will still probably pull in another $100 million domestically and a few hundred million worldwide but that won't be enough to make the difference)

No but I think if it jumps Titanics original run number it is very meaningful IMO. The Star Wars Episode 1 jumped alot based on rerelease, and I think the original Star Wars has as well (although I love that one so I am happy it is stil up there). So it would virtually take the number 2 spot. It definatly will not make the number 1 spot. I am not sure what sort of movie will do that. Both got monstrous numbers overseas that Avengers will never hope to reach. But domestically, I am not sure what can do it. Avengers pretty much had everything going for it and had the biggest opening, second week ever. It is still outpacing Avatar and Titanic but I am doubtful that Avengers will be in theaters for another year.

I imagine Marvel will let it sit out there and make money for as long as they can, Dark Knight did a similar thing and why not, probably even after it is out on DVD or Blu Ray it will be in dollar theaters bringing in small amounts of money to help the total. But upfront on the biggest dollar weeks of its release it is doing better than pretty much any movie. Which is very impressive.

Look Raist bunnies...
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