> A big question is, how evil should a villain be? People liked it when Purple Man became more depraved, but didn't like it when Dr. Light became a rapist. I guess its all a matter of context.
In the case of the Puppet Master, I think previous characterization should be a factor in determining how evil a villain can potentially be. Although Masters was and is capable of what you could deem "pure villain" actions, such as assisting the Thinker disrupt events in Civil War or use heroes as tools to get rich or something, there was a lways a sympathetic side to the character. His motivation, in his own twisted mind, was to do what's best for his daughter. If that meant trying to kill Ben Grimm he did it. If that meant allying himself with Doom and helping transport Ben and Alicia's consciousness into small puppets then he did it.
I don't see the drastic jump to dabbling in the slave trade and unrepentant slaughter of innocent villagers in South America. He never seemed that perverted or twisted to me.
> Likewise I always thought Mr. Hyde should be far more evil than he has been written in the past, but I think it would be weird if Shocker became a depraved serial killer.
I agree about Hyde, he should be uncontrolled Ego. I felt Stern wrote him well in the Seige of the Mansion storyline. The other villains were intimidated by him and he enjoyed brutalizing Jarvis. And I agree about a sudden twist with the Shocker-that would be too out of the blue to be reasonable, unless they detailed carefully how the transition came about. With the Puppet Master they just went in a dramatically different direction with a simplistic explanation of "I got tired of failing".
....it's possible that the Puppet Master we saw in MS. MARVEL was a Skrull.