> They sometimes have greater sales numbers than the single issues, and the trade sales directly impact many titles, deciding whether or not some titles or canceled and creating new ongoing based on trade sales as well.
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However, in my experience, trade sales are never mentioned as a factor when a comic is being considered for cancellation. If a Marvel comic is selling fewer than 20,000 copier per month, it will be cancelled eventually. I've never heard anyone say, "...unless the trades are doing well."
And keeping comics from being cancelled is the only thing that ultimately matters to readers like us. We want our books to be published so we can buy them.
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> Marvel makes NO new money off of back issue sales,
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True. The shops make the money.
> and in some cases, the majority of a property's revenue comes from trades.
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Do you know this for a fact? What book would be an example?
> To the people at Marvel, who are running a business, trades are not the same as back issues, and are an important part of their company.
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Here's the way I was looking at it:
Back issues = revenue for the shop
Trades = revenue for Marvel
Back issues = reprints
Trades = reprints
Thus the only difference is who makes the money, Marvel or the shops. And I don't care who makes the money, unless they give me a cut!
However, if trades sales are factored into the equation of whether to cancel a comic, then I will start caring about trade sales.
