Marvel Universe >> View Post
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Post By
mjyoung

In Reply To
Blue Beetle

Subj: Re: That isn't true, they have nothing to do with back issues to Marvel
Posted: Sun Jul 06, 2008 at 01:41:11 pm EDT (Viewed 76 times)
Reply Subj: Re: That isn't true, they have nothing to do with back issues to Marvel
Posted: Sun Jul 06, 2008 at 06:36:26 am EDT (Viewed 60 times)


> > They sometimes have greater sales numbers than the single issues, and the trade sales directly impact many titles, deciding whether or not some titles or canceled and creating new ongoing based on trade sales as well.
>
>
> However, in my experience, trade sales are never mentioned as a factor when a comic is being considered for cancellation. If a Marvel comic is selling fewer than 20,000 copier per month, it will be canceled eventually. I've never heard anyone say, "...unless the trades are doing well."

You have to realize, that you are only talking about the monthly direct market. There are other revenue sources, like collections (tpbs, digests, hardcovers), subscriptions, and the non direct market (book stores, newsstands, etc).

But pretty much all the Vertigo titles have a low sales number (in the direct market), but sell alot more with their collected editions.

If you are looking for a Marvel example, as mentioned Runaways would be the best example.

> And keeping comics from being cancelled is the only thing that ultimately matters to readers like us. We want our books to be published so we can buy them.

> > Marvel makes NO new money off of back issue sales,
>
> True. The shops make the money.

A shop basically pays Marvel around a dollar and Diamond a dollar for the issue when it comes out. But of course, when the shop sells that comic for $25, they get $23 of that in profit.

> > and in some cases, the majority of a property's revenue comes from trades.
>
> Do you know this for a fact? What book would be an example?

Vertigo titles. Preacher, Y the Last Man, Fables, and Sandman are all examples of low selling monthlies that eventually had huge tpb sales.

> > To the people at Marvel, who are running a business, trades are not the same as back issues, and are an important part of their company.

You idea is interesting. But in economic terms, to Marvel, the LCS is the customer, and readers are the consumers. Marvel gets paid by the LCS, regardless of how many people pick up the issue. And you also have to figure in the distributors into any equation.

> However, if trades sales are factored into the equation of whether to cancel a comic, then I will start caring about trade sales.

They are. It's why you will pretty much always see a series have a 12 issue run before it gets canceled, so that Marvel can quickly release a tpb of the first six issues to see how it will do in the tpb market. So if Irredeemable Ant-Man had high sales for its tpb, it would have been around longer.

But figuring out trade sales is really hard to do. You have to figure in tpb sales to comic stores, book stores, online stores, etc.


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