> > There were some real stinkers in the old Marvel Team-up days, but
> > the enduring popularity of Spider-Man as the main headliner kept
> > the series going for 150-ish issues. The Thing had lesser
> > popularity, so the analogous Marvel Two-in-One series didn't last
> > as long. I think better storytelling may have added some
> > longevity for that title.
>
> What's the webcrawler's secret?
>
> Seems just about anyone's more popular than Ben is. Why is that?
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Generally, people find it harder to identify with Ben than Peter. Nerds > Jocks. Everymen rule. And all that jazz.
Anyway, it's important to note that neither MTU nor MTIO were cancelled for lack of sales/popularity. MTU morphed into
Web of Spider-Man and MTIO morphed into Ben's solo series.