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I think it's absolutely disgusting to charge more for what???? The same amount of pages and story as the 1980s (albeit on better paper with better ink).
So was it absolutely disgusting each time Marvel's books increased in price between the 1980's and now?
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Putting up the prices won't maximise profits OR attract new readers. Is it a huge mistake that will destroy the industry... probably not, but time will tell.
Comics have been an expensive specialty item long before the prices started heading into $3.99 territory. If this is going to destroy the industry, it's going to be as the latest part in an ongoing trend, not because this individual action is greedy or stupid.