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In Reply To
Nitz the Bloody

Subj: Re: Thing #6
Posted: Thu Jun 04, 2009 at 12:19:38 am EDT (Viewed 85 times)
Reply Subj: Thing #6
Posted: Wed Jun 03, 2009 at 09:45:34 pm EDT (Viewed 92 times)

    I think that the most important thing a new comic with a lesser-known lead can do is to try to find a different audience. If we take the assumption that the best-selling comics in the direct market are read by an audience that's pretty much made up their mind as to what-- or who-- they're going to read, then instead of trying to dilute good ideas and stories to appeal to them, why not try for someone else?

It depends on what that different audience is, it has to be big enough to sustain an ongoing. If not, you are pigeon holding these to the point where they won't sell over 20K units ever.. You don't want to make survival harder for these books.

To use a similar idea, I think it's extremely important for each lower selling title to have it's own little niche in terms of story. Slott's SheHulk combined law and comedy into a superhero story. Hercules combines mythology and buddy comedy. But some books are just too generic here. what's the difference between Moon Knight, Punisher, and Daredevil? Or the difference between the New Warriors and the countless other teen teams?

And besides just being unique, it also has to be a good/popular niche. Captain Britain was unique in that it mixed British heroes and magic. But it wasn't necessarily popular. Same for SheHulk being a bounty hunter.

I think there are some good ideas, mixtures of niches and characters that can work. I think the Thing could have a good enough series if it was a "Marvel Team Up" book. I think the horror and magic characters could be a good mix.

    For example; Runaways sold poorly in the direct market, but did well enough in young adult bookstore markets to warrant two renewals. The Marvel Adventures titles do well in digest and subscription forms when sold to children. The Annihilation/War of Kings books consolidated themselves into a universe effectively apart from the SHRA conspiracy stuff characterizing the more famous Earthbound books. And Moon Knight relaunched successfully as a project of respected crime/horror novelist Charlie Huston ( even if its stock dropped and led to its " hiatus " after Huston's departure ).

Runaways and Marvel Adventures are an important exception. It's really aimed at the non-comic reading audience. It's hard for a book to get that outside comic audience for various reasons (price, comics seen as a nerdy, availability, etc), which can't be easily fixed. It's hard to aim Captain Britain at a non comic reading audience.

The primary reason MK failed was because Finch left.

    This also goes back to mjyoung's idea #2 of more focused tie-ins, except in this case I would make it " No Tie-Ins ". If these books are going to succeed, it's going to be on their own merits, and not as satellites to the conventional material.

It depends on the particular tie in. Tie ins do work to increase sales for the "long" term, but it has to be done right. In most cases, the tie ins are done very poorly. Titles like Incredible Herc and Deadpool have benefited tremendously from tieing in to the larger Marvel U. But Jason Aaron doing a three issue arc on Black Panther isn't going to increase sales.

But I would agree with something like Runaways. I don't think their monthly series should tie into Secret Invasion. But I do think that there should be a separate miniseries for their inclusion, like what was actually done. Same for the prestige books like JMS's Thor or Whedon's Astonishing X-Men.

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