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Subj: Re: Ultimatum #4 Ongoing Death Toll
Posted: Thu Jun 04, 2009 at 02:33:21 am EDT (Viewed 202 times)
Reply Subj: Re: Ultimatum #4 Ongoing Death Toll
Posted: Thu Jun 04, 2009 at 01:59:00 am EDT (Viewed 216 times)

    I don't think they should have canceled Ultimate Spiderman. It sells well. The Ultimate line wasn't a complete failure. For a relaunch to be successful it's going to have to be carefully planned and explained.

One of the inherent factors about the line is that they are all dependent on the other titles. "Ultimate Comics" is a brand. So a bad title will hurt a good title.

USM doesn't sell that well (around 40K now). One of the problems the Ultimate comics have had is that unless it's a popular creator, the line doesn't sell as well. Carey on UFF and Kirkman on UXM sold alot less than Millar on those titles. So there is really nothing to suggest that the Ultimate line will "sell no matter what". So success wasn't due to it being a "modernization", but with the creators involved. If that's true, then you might as well put those creators on the regular titles.

Despite what Marvel says, the line is not have a great future ahead of it. Ultimatum is going to be a great "end point" for many of the original fans. Just as I'm sure many people stopped buying USM when Bagley left, or Ultimates when Millar left.

The $3.99 price point is going to really hurt these books. Some will just not pick it up. It's going to be alot harder to get "non-comic readers" to get these books with the increased price, the target market for the books. USM sells 40K now. What effect will an unknown artist (Lafuente) and the price have on the title?

Now looking back, we can see where the line failed. One of the biggest factors is that the stories broke the initial rules; no resurrections, no strange settings, etc. For USM, it probably failed with Carnage and the death of Gwen Stacey. At the very least, when she was resurrected. For UXM, it was when Beast died. For the Ultimates, it was Loeb. Or we could look at the larger factors, like inconsistent characterization (UFF), short sighted planning, just plain bad ideas, replacing Millar with smaller names, sensationalism (incest, sex tape, cannabilism) or even taking into consideration that the line was redundant with changes in the regular titles.

    I am looking forward to the Ultimate Avengers book. It has to come out on time. Ultimatum's lateness really hurt. Ultimate Spiderman was ready well in advance. If Bendis wrote it and someone else drew it (say Bagley) , it would have been finished.

I was looking forward to Ultimate Avengers with Millar, but with the reveals of his plot, I'm not excited over it anymore. His plans for the Red Skull are horrible to me. I have pretty much zero faith that UA and New Ultimates will both ship on time for their issues. So that leaves just USM as a monthly.

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