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Subj: What's the downside?
Posted: Sun Jun 21, 2009 at 06:56:25 pm EDT (Viewed 72 times)
Reply Subj: Are all the second prinntings necessary?
Posted: Sun Jun 21, 2009 at 06:32:44 pm EDT (Viewed 13 times)

    I live in NYC and I never have any problem getting the first printing of a book as soon as it comes out, but when I check each week they have 2nd printings of books that have low sales and low print runs to begin with which means they probably have low orders from retailers. Many of these books get canceled quickly too. For example, is there really a lot of demand for the Nick Fury book that second printings are needed of issues other than #1?

I think the biggest problem here is that LCSs are being very conservative with their ordering. Of course from their perspective, this makes alot of sense to do so. But for fans, conservative ordering means that they have much less of a chance to pick up an issue they may want.

    I realize that I may have answered my own question with low print runs but making a reprint of a book costs Marvel money and they must have a minimum for a reprint.

I'm assuming that Marvel only does a reprint if it's profitable. Are you suggesting that Marvel is doing repeated printings without turning a profit?

    I can understand second printings on issues that catch fans unaware such as the Obama issue and Captain America 600 etc. but others? With retailers ordering well in advance and via the Internet now can't Marvel figure it out almost to a tee what they need. I also think most of their regular customers have pull lists and are savvy about what's coming out in advance and request it further simplifying the retailer's orders.

It's up to the LCSs to accurately "predict" how many issues they can sell, and I can assure you that this is pretty much impossible to predict. Sometimes you will over order and have issues sitting there, and sometimes you will under order resulting in lost sales.

    All these reprints don't seem necessary (at least from my observations of the market in NYC.)

One of the things here is that you are really only considering one perspective, yours. Many other people go to their LCS and can't get an issue they want because it was under ordered.

I think they are absolutely needed. If the fans demand it, why not? Is there any disadvantage? People who missed out on an issue are able to pick it up. Many people don't subscribe to every book they get, many more people don't subscribe to every book they might get. If a happen to see an issue they I don't regularly get, it's better for all involved if I get it.

As long as demand is unpredictable, reprinting will be a viable option.