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The Black Guardian

Location: Paragon City, RI
Member Since: Sat May 17, 2008
In Reply To

Subj: Re: The relationship between the fans and solicitations has changed dramatically
Posted: Mon Jun 22, 2009 at 11:54:06 pm EDT (Viewed 48 times)
Reply Subj: The relationship between the fans and solicitations has changed dramatically
Posted: Sun Jun 21, 2009 at 04:10:07 pm EDT (Viewed 68 times)





        I rememeber when I was younger thinking that the Age of Apocalypse was permanent. \:\(

      Started in 1980, and it wasn't long after this that Marvel started printing Marvel Age (1982), which my LCS gave away free to their subscriptioners. DC had their equivalent, but I forgot what it was called.

      Then in the early-90s there was Advance Comics, plus the CSN. Later came Previews.

      And then there was CBG, which had all the necessary interviews and stuff.

    I would guess that solicitations became the norm when the direct market was created in the late 70s. The direct market where comics weren't returnable, ordering had to be more accurate, and the success of the store/business would depend entirely on the information a store owner was given. But for newstands/7-11s, comics were returnable, and comics only made up a small part of their business.

    I'm curious about how solicitations have changed over the years. Have they always consisted of creative teams, story summary, and cover? Has the time between sale date and the issuing of solicitations been changed? I'm guessing it hasn't always been a 3 month gap.

I haven't really taken an interest in what was available before 1982. I do recall in-house "info-tisements" from Marvel in typical solicit form (in the small Stan's Soapbox or Bullpen Bulletins notices). They were never complete, line-wide solicits. Of course, back then, Marvel didn't release that many books to begin with.

The Marvel Age solicits had a summary, and a choice selection of covers (maybe 6-8). These were two months ahead, iirc. At the time, DC tended to push the names of creative teams more than Marvel, but I think Marvel started giving the names in some solicits.

Advance Comics was Capital City Distributors' version of the catalog/zine and almost a carbon copy of what we get today in Previews (pretty sure Diamond got this idea from Capital City). This zine started at the very end of 1988/early 1989.

    The internet has changed this release of information dramatically. I started reading comics in the mid 90s, and I don't think I started seeing the previews online until 2000 or so. I'm guessing a high number (say 90%) of comic readers see the information online today.


    My point was that preventing the customers from gaining the knowledge about future comics is a bad thing, with no real positive effect. The reader should be given a choice, which is what he has now.

No doubt about that.

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