Marvel Universe >> View Post
Post By
Rion

In Reply To
mjyoung

Subj: Re: I don't see why
Posted: Tue Jun 23, 2009 at 05:55:41 pm EDT (Viewed 62 times)
Reply Subj: I don't see why
Posted: Tue Jun 23, 2009 at 01:14:30 pm EDT (Viewed 73 times)



    Quote:
    Newspapers are on a steep decline, and chances are they won't be around in a few years.



I think USA Today may be an exception. See my next response.


    Quote:

    Newspapers also have an even older customer demographic than comics do, where the average age for a newspaper reader is 55. In comics, I would guess it's somewhere around 35. So it's not like you are getting the young readers this way.



I realize this link is in reference to the weekend magazine, but it's the best I could quickly find showing demographics and circulation for USA Today:
http://business.usaweekend.com/reader-profile/



    Quote:
    Plus why would the newspaper do it? What's the advantage for them? I am assuming that the "daily comic page" is going to cost them money, at least in lost ad revenue. It's not like the Marvel comic will appeal to their older demographic either. Does the newspaper pay Marvel money, or does Marvel pay the newspaper money?



The newspaper would pay Marvel money. This is the standard setup for comics in a newspaper. Why do newspapers pay for comics? Because comics help sell newspapers - especially serial comics that bring in readers daily for the next installment of a story. I read USA Today pretty often. If there were a cool Marvel comic being serialized in it, I would probably buy it daily without fail. I might even subscribe to it.




    Quote:
    If I understand this right, you are getting the idea from the Superman story from Wednesday Comics appearing in USA Today. But isn't that just really going to be on the website, and not in the regular newspaper?



Actually, I didn't know about this Superman item! Sounds cool, though. No, I got the idea by simply brainstorming alternate avenues for distribution.



    Quote:
    I understand your initial idea, how to get comics to a broader audience, but you have to focus on the "target audience", which is not going to be found in newspapers.



If the link I found is at all relevant to the weekday circulation and demographics, USA Today reaches millions of people in the target age range.