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Post By
mjyoung

In Reply To
Rion

Subj: Re: I don't see why
Posted: Tue Jun 23, 2009 at 06:27:57 pm EDT (Viewed 76 times)
Reply Subj: Re: I don't see why
Posted: Tue Jun 23, 2009 at 05:55:41 pm EDT (Viewed 63 times)



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      Newspapers are on a steep decline, and chances are they won't be around in a few years.



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    I think USA Today may be an exception. See my next response.


It's not an exception. http://www.usatoday.com/marketing/media_kit/pressroom/audience.html

USA Today has 3.6M readers (2.1M buyers) of it's daily newspaper. USATODAY.com has 11.5M daily readers. Newspapers are on their way out, to be replaced by digital versions.

Now, I could see the reason for putting a Marvel comic strip on USATODAY.com or Yahoo.com or another popular website. But I can't see it happening for the USA Today daily newspaper.


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      Newspapers also have an even older customer demographic than comics do, where the average age for a newspaper reader is 55. In comics, I would guess it's somewhere around 35. So it's not like you are getting the young readers this way.





Well USA Weekend is an insert, meaning you buy it when it's included to another newspaper. As you can see the median age for USA Today is stil 47, it's not the target that Marvel wants.


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    The newspaper would pay Marvel money. This is the standard setup for comics in a newspaper. Why do newspapers pay for comics? Because comics help sell newspapers - especially serial comics that bring in readers daily for the next installment of a story. I read USA Today pretty often. If there were a cool Marvel comic being serialized in it, I would probably buy it daily without fail. I might even subscribe to it.


Newspapers aren't going to do it because having a Marvel comic in their pages isn't going to increase circulation. In fact, newspapers are getting rid of comic strips on the whole, since it costs money to publish them. My local newspaper comicstrip has been greatly reduced in size and therefore number of strips.

And a newspaper isn't going to pay for it either. Why should they pay money for something that's sole purpose is to help Marvel sell more copies? After having a page in USATODAY, Marvel is going to put that into an issue and eventually a collection. A comic strip like Garfield is seen exclusively in a newspaper (outside of it's website I'm sure). You can't go out and buy a Garfield comic every month. The eventual collections of the strips take months/years to come out.

It's the same reason why USATODAY isn't going to pay DC to publish their Wednesday Comic pages.


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