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Location: Melbourne, Australia
Member Since: Sat May 17, 2008
Posts: 1,977
Subj: Re: Marvel's answer to Wednesday Comics
Posted: Thu Jul 09, 2009 at 12:39:25 am CDT (Viewed 161 times)
Reply Subj: Marvel's answer to Wednesday Comics
Posted: Wed Jul 08, 2009 at 11:22:23 pm CDT (Viewed 402 times)

    But I'll put it to you; should Marvel do this? And if they do, who should they concentrate their efforts on?

First part, should they? I don't see the reason for it. Let's look at DC. Why did they do this product? Who was this product aimed at?

Aimed at the hardcore DC fan? No, these stories are out of continuity, a big factor for the hardcore fans. Of course, this will be the group most likely to buy it.
Aimed at the casual fan? Maybe? Certainly alot of fan favorite creators. But some of the character choices don't work out well for casual fans, like Kamandi, the Demon, Sgt Rock, and Metal Men. More familiar verisons of more familar characters would have been the better option.
Aimed at non comic fans? Of course not.

Why the cheap newsprint? Why the oversized format? I don't see a real advantage to the idea, nothing that is going to bring readers in based on that. Looking at some of the reviews, the one page structure seems to have been a bad idea as well.

I do like seeing the experimentation with different formats, but this seems like it wants to be different for the sake of being different.

But if you wanted to do something at Marvel, I could see something working out with a lot of changes.

4 issues coming out in one month. Go with Marvel Comics Presents as a title, which is still an iconic name. Could even put it out during May to piggyback on the Marvel movies that come out during that time as well as FCBD. Aim the book at the casual/non fans.

Regular size, regular paper. Play around with the format and pricing for whatever makes sense. Maybe 64 pages at $4.99, which could work out as 8 pages for 8 characters. Make sure the stories are written in actual 8 page increments, and not just a 32 page story chopped up into 4 parts.

Have 8 stories per issue, using the top characters and top creators. Make sure the stories take place in the present MU with the current continuity. That way if a new reader likes the stories, they can jump on it. If a non comic fan picks up Wednesday Comics and likes the Kamandi story, their future reading options are limited.

    And if they did, which characters would appear in the paper?

Go with the characters that the public is most familiar with, and those that make sense for Marvel to promote.

I'd say:

Captain America
Iron Man
New Avengers

If it proves to be successful, do it every year, or even twice a year (say in December or even June/July). Would certainly be easy to add more characters like the Punisher, Daredevil, FF, Black Panther, Deadpool, Blade, She-Hulk, Ghost Rider, etc.

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