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D.D. 917

Subj: Re: Marvel's answer to Wednesday Comics
Posted: Thu Jul 09, 2009 at 07:24:58 pm EDT (Viewed 77 times)
Reply Subj: Re: Marvel's answer to Wednesday Comics
Posted: Thu Jul 09, 2009 at 05:33:24 pm EDT (Viewed 10 times)

    Well...I can't speak of other comic shops but my local one sold out of Wednesday Comics so the interest sure seems to be there so far for this format.

WC selling out at your shop isn't a good thing, it's a bad thing. It means that your LCS didn't order enough copies. Many people thought that WC wouldn't have high sales because shops would be afraid to order it. And since it's a weekly series, it's hard to go back to print on under ordered issues. Now with the creators involved, I'm sure WC still sold well. I just don't think it's a good enough idea as DC did it for Marvel to try to emulate it.

    As for your list, your thinking of featuring charecters slated for upcoming movies to bring in readers seems at bit off. The movies themselves to date have been rather sucessful thus far but have they brought in new readers curious about said charecters? I would say no. And if not then why feature these charecters in a format like this to "promote" these upcoming movies to readers that are already bound to see them?

For the most part, I think Marvel has done a bad job of trying to get new readers from the movies. But just because you fail at something doesn't mean you stop doing it. I hate the prevalent thought that "movies don't bring in new readers and never will". That's just a defeatist attitude to have.

People think that bringing in movie fans is all about getting the 12 year old fan of the movie to start reading the comics. But that's not the goal. The goal is to simply bring in more readers to the titles. A big part of this will be people who stopped reading a title in the past, and started again because of the movie. And it's going to be people that read FF, watch the Spider-Man movie, and start picking up the Spider-Man comic.

And again, my whole purpose was to get the promotion from the May movies, hence the reason I put it in May. If that wasn't my purpose, then I would use a different line up.

    Marvel has a vast array of characters that sit and collect dust.

Such as? Give me a character that you think is going to have high sales that Marvel hasn't attempted to bring back. Many of these characters are given the eternal second chance, but they still can't find an audience. And Marvel will keep giving these characters another chance.

    We see enough,if not to much already of most of the charecters listed. Spider-Man has 3 issues a month,Wolverine is all over the Marvel Universe now,Captain America is in his own title and New Avengers,Hulk is going to be in 2 titles a month plus Son of Hulk. I think Marvel missed the boat with their 70 year ann. stuff and this kind of format would have worked well in showcasing charecters spread out all over their 70 tear history. But sadly Marvel is all about $$ these days and not about seluting their long time loyal fans and charecters.

There is a reason why Marvel spends more money promoting New Avengers than promoting Agents of Atlas. It's simply better for them to do so. It's the same reason why any company promotes their best selling product instead of their lower selling products.

Marvel shouldn't give a crap about keeping their long time loyal fans happy, but for some reason they do. Those are the fans that are "killing comics".

Edit: "Killing comics" was meant as hyperbole. That's the reason why I put quotations around it. There is no single reason why comics are declining, but because of several reasons.

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