Quote:DC has the advantage that most of their A-Listers have been around longer and have starred in more popular media, but those media work by utilizing the elegant simplicity of the concepts. Batman is marvelously suited for versatility as far as heroes go, everything from the Dark Knight to the current Brave and the Bold cartoon.
I think Marvel has the advantage of having more successful "recent" adaptations of their characters. How many recent successful adaptations at DC can you name? Batman movies and the JLU and TT cartoons? And no, things like the 70s Wonder Woman show no longer matter.
But at Marvel you have Spider-Man, Wolverine, the X-Men, the FF, Blade, the Hulk, and now Iron Man.
I think versatility is a bad thing for these characters. The Batman in the movies is far different from the Batman in the Brave and the Bold. You have to have consistency across the "brand". All the different looks of Wolverine is bad for that character, and it holds him back in terms of potential.
Quote:I don't want to give a concrete answer for how to get new readers to read superhero comics, as it's a very layered problem for Marvel and DC.
I think the solution of how to get kids into comics is fairly easy, but it's just a complex answer. You have to do alot of things right. Entry level price for comics, digests, different layers of maturity for the comics, consistency, etc.
The Marvel characters have the advantage of more recent adaptations, but only a few of them have really crystallized in popular imagination. The Hulk has the famed TV show, and Spider-Man had his Amazing Friends, but nothing on the level of the 60's Batman show ( awful as it was ), the Christopher Reeve Superman movies, or even the Super Friends.
Also, versatility doesn't seem to have hurt the success of either the new Batman movies or the Brave and the Bold cartoon. I actually think Wolverine is one the few Marvel characters who has remained so undiluted; even though some writers have been content to clutter his backstory with all sorts of nonsense, the basics of the character are " mysterious past, claws and healing power, bad attitude, heart of gold ". I suppose there's a similar dynamic with Hugh Jackman's live-action Wolverine and the current animated character with Steve Blum's voice; both are valid, even if they're targetting different audiences ( movie Wolverine; 18-34 year old action movie fans and Jackman groupies, cartoon Wolverine; kids and teens, some adults who don't repress their interests, and Blum groupies )
I like it because it democratizes the characters so that everyone has their own Wolverine; even in the comics, it means that if you don't like, say, Daniel Way's atavistic backstory expansions and crossover tie-ins, you get Jason Aaron doing a really realistic and effective series with Logan only costumed in black.