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Member Since: Sat Oct 25, 2008
Posts: 724
Subj: Re: Disney, Diamond, BOOM!, Hyperion, JETIX, Saban Entertainment, etc.
Posted: Wed Sep 02, 2009 at 02:03:44 pm EDT (Viewed 153 times)
Reply Subj: Disney, Diamond, BOOM!, Hyperion, JETIX, Saban Entertainment, etc.
Posted: Wed Sep 02, 2009 at 01:33:35 pm EDT (Viewed 195 times)

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I don't see how that makes sense. Unless Disney decides to reign in all of its contracts to licensees there's nothing to worry about. Disney is allowing others to publish and distribute their brand and characters (not just comics to BOOM!, but other merchandise in other venues as well). It is a logistics nightmare, but really all Disney has to do is have people who keep track of all that, and Disney is excellent at micro-managing it various "Disney" brands as far as contracts go. So, if BOOM! is distributing through HC, so what? That's BOOM!'s channel to the market. Disney is not telling BOOM! it must use HC. Before BOOM!, Gemstone was publishing Disney Comics and they distributed through Diamond (of course Gemstone Publishing was formed by Diamond Comic, so that was a natural anyhow).

The only reason I could see any changes in distribution of Disney comics is if Disney either cancels BOOM!'s contract, in which case they'd have to pay a cancellation penalty fee to BOOM!, but it would be worthwhile if Disney felt they had a better marketing strategy for their OWN brand named characters, including the Pixar characters, or because BOOM! did something that abused the contract, or because Disney decided not to allow BOOM! to renew its contract whenever renewal is due. At that time Disney can easily choose to move Disney comics publishing over to Marvel (but Marvel, oddly, would still probably have to have a contract to publish Disney comics, due to all the legal issues involved in copyright and branding, etc.). Marvel is simply a subsidiary of Disney now, but still it's own entity in many legal ways.

I believe the publishing house created and owned by Disney is "Hyperion", but they use that house to distribute it's teen girl comics "W.I.T.C.H." in graphic novel format. I believe Disney acquired the rights from a Japanese Manga creator and marketed it in Europe where it did very well. Disney has been very clever about that little known gem. Disney has freely allowed Europe to publish W.I.T.C.H. as a Disney comic, but here in the USA, they must contend with the Religious Right, so they have side-stepped that in favor of publishing the title through Hyperion so it is not as readily linked to Disney. Even the cartoon W.I.T.C.H. was distributed through JETIX, just as Saban Entertainment distributes Power Rangers. Saban Ent. and JETIX are also a subsidiaries of Disney, just like Marvel is now.

Disney has been playing the market for quite a while, and it knows how to keep the public confused and guessing in order to best meet the niches it wishes to tap for market share.

What I'm getting at is that theres a potential that seeing as how Marvel is now owned by Disney (not liscensed out like the stuff Boom does)that they may make MArvel go 'in house' through Harper Collins and not Diamond....thats all...there's POTENTIAL!

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