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Member Since: Sat Oct 25, 2008
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Member Since: Sat Oct 25, 2008
Posts: 724
Subj: WOW! I can hardly believe the responses against having Marvel reach out to female readership!
Posted: Thu Sep 03, 2009 at 05:47:01 pm EDT (Viewed 261 times)
Reply Subj: Disney may help Marvel bridge the "gender gap"
Posted: Thu Sep 03, 2009 at 04:52:16 am EDT (Viewed 558 times)

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Can Marvel-Disney Help Close the Comic Book Gender Gap?
Sarah Jaffe – Wed Sep 2, 12:43 pm ET

Titles like "Models, Inc.", "Marvel Divas"...

Sean McKeever, writer of teen-girl-friendly comics like "Spider-Man Loves Mary Jane" and "Nomad: Girl Without a World" for Marvel, thinks Disney can help. "I think the entire industry could learn plenty about marketing new characters from Disney," he told Newsarama. "It's one of those areas in the medium where we're just so lax. We put out these new series with new creations and do little more than hype the first issue in the catalogs, show a preview online and do a few interviews. Really, to me, a big part of the reason new characters tend not to 'stick' in comics is because there's no excitement built around them."

I don't think the article was suggesting Marvel change its currently existing characters or storylines in the core books, but rather utilize such new concepts like "Marvel Divas", "Models, Inc." and even "Spider-Man Loves Mary-Jane" to increase female readership. Sure some guys, probably older fans, will buy these titles, but they will fail because the core audience of this type of story is girls/women. Disney has experience with reaching tween and older young women with many of their other brands, so why not allow Marvel to tap that expertise? I don't see where it said in the article that Disney was going to force feed their expertise, just that there is something to consider.

Personally, I don't see "Jonas Brothers" or "Hannah Montana" becoming Marvel titles, or the characters joining any existing Marvel supergroup. There's no common ground and if Disney wanted to produce comics featuring these Teen Idols, they would most certainly do so under the Disney Comics label, not Marvel.

Torch GAMS Member #3

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