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Subj: Re: Still not Clear on Early 90's Bubble v. Today
Posted: Sat Dec 11, 2010 at 12:33:17 pm EST (Viewed 133 times)
Reply Subj: Re: Still not Clear on Early 90's Bubble v. Today
Posted: Sat Dec 11, 2010 at 03:51:09 am EST (Viewed 157 times)

    Here's my answers to your questions they be not be 100% correct, but I'll tell what I know.

    1) I would say about the comics sell less issues now, and yes variants and gimmick covers did kill sales (along with poor storylines)

How exactly did variants kill sales?

When variants were used they didn't increase regular cover sales, and AFAIK Marvel never sold them for a higher price. In most cases they were made in ratios of like 1:2 or 1:10, but sometimes they did the occasional 1:100. This rarity allowed the comic shop owner to sell that individual cover for much higher than cover price. This was all done without harming the individual reader, they could choose to continue buying the regular cover or opt to by the more expensive one.

A reader might find the gimmick covers to be annoying, but I don' think it was any major factor.

Ultimately, I think readers left in the 90s for various reasons, but not because of the covers. It was do to publishing choices (line wide events every summer, multiple titles per character, titles crossing over each month), distribution (no longer being sold in places like the grocery store), and other factors.

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