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In Reply To
The Black Guardian

Location: Paragon City, RI
Member Since: Sat May 17, 2008
Subj: Re: Kids Income
Posted: Mon Oct 12, 2015 at 03:16:26 pm EDT (Viewed 8 times)
Reply Subj: Kids Income
Posted: Mon Oct 12, 2015 at 02:36:17 pm EDT (Viewed 190 times)

Previous Post

    The whole idea of super heroes are proposterous, so just go with it. Don't try and ground it in realism.

Agreed with this. I'm not very sure how many people know what realism is nowadays, anyway. "Reality TV?!" HA!

    They really want to increase sales, go back to cheap paper, go back to creators getting smaller salaries, aim them at kids, put them down to 50p a comic and circulation will go back up. I bet you. What under 10 has £20 a month to pay on comic books.

I was getting much more than that in allowance when I was 10 (40 years ago). And we were almost poor.

In the US, kids (ages 8-12) are spending about $40 billion per year of "their own money." There are about 10 million of them. That means they're getting about $4000 per year, on average, or $300 and change per month. This really doesn't count necessities that mommy and daddy are providing. They generally have the money. It's up to Marvel to exploit that and relieve them of it.

I can't comment on US, I'm UK based.

I used to get £5 every two weeks, and for that I used to buy a comic for 10p down at the local book exchange (David's Books in Brighton if anyone is interested, used to be a whole selection from new comics to back issues of Dazzler, Rom, Spider-Woman, Marvel Triple Action, Marvel Illustrated. Hunting through the back issue trays searching for that missing all important issue).

But nowadays with the average comic ranging from £2 - £4, I can't see kids taking it as a hobby. But it's not only price but where you can buy them from. I started buying as I saw them in my local Newsagents, nowadays you have to hunt to find a comic shop, and all my non geek friends wouldn't even know where to start looking for one of those, so they're kids take up sport.

This whole argument over long runs being off putting to kids I also think is a misnomer, as a kid I loved the idea I was starting at issue 191 as there was all this history I could learn. And when you're a kid what's really the difference between 191 issues and 500. Yes you get up spikes from new #1s, but I just see this as providing a jumping off point for old collectors, rather than new jumping on points for new readers.

Look at the new 52, started strong, but I believe sales are now dropping, now they're trying to attract back old readers by trying to incorporate pre 52 history into their range, but they actually can't as they now have all these new histories that contradict old continuity. It Post crisis Hawkman on a wide line scale.

So I guess it's the current price point (imo) plus availability. Not the actual product. By trying to diversify their characters in a hope to attract new readers is wrong. You want new black, Asian, female readers, create new characters that reflect them and invest time into them. I don't believe that black readers don't buy Cap as Steve Rogers is white. They're trying to fix something that isn't broken and have alienated me, as stated their choice, their product. Just as its my choice not to buy.

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