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Post By
Stuart

In Reply To
The Black Guardian
Moderator

Location: Paragon City, RI
Member Since: Sat May 17, 2008
Subj: Re: Kids Income
Posted: Tue Oct 13, 2015 at 02:40:25 pm EDT (Viewed 2 times)
Reply Subj: Re: Kids Income
Posted: Tue Oct 13, 2015 at 02:25:20 pm EDT (Viewed 144 times)

Previous Post


    Quote:
    I work in publishing and I've seen senior management kill themselves and their business by trying to take things digital as THE solution. It's not the answer, but agree that it's part of the answer. I don't know about the US but hardback books are increasing in sales in the UK.

Yeah, there's been a slight increase, while ebook sales have plateaued.


    Quote:
    Purely circumstantial evidence here, but in the tube into work I see less people on kindles and IPads than there were a few years ago. I would guesstimate, of the people reading, 70% of those are reading the Metro which is a free morning newspaper here and is available to pick up at all stations. So availability and you don't get much cheaper than free. But as I said no hard facts to back up my spurious claim.

My experience is the opposite, but no facts. It's almost gotten to the point where almost everyone I know has a tablet (I do not though--I'm a laptop guy).

Daily newspapers are hanging by threads, except for the big ones. New Orleans recently pretty much lost theirs. It exists, but is run from out of the area and is a shell of what it used to be. It's primarily online now.

I would agree with newspapers. They're in disarray over here as well. I worked for a uk national one a few years ago. They had no strategy, had been taken completely surprise, reacted slowly and had no business strategy to deal with it and were trying desperately to get ahead of the curve and second guess the market, but failing. They were putting all their eggs all into digitising, but it was having no effect.

I mean why pay for content when you can get it for free, pay walls just pushed consumers elsewhere.

What they did have, like Marvel, was a loyal customer base and a strong brand. They would have been better concentrating on that market and driving their print and online content to that base rather than trying to diversify into a hit and miss digital marketplace.

Just like Marvel is not doing now


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