Is why Marvel is not appealing to me anymore.
I mean I grew up in the late 70's and early 80's. Marvel constantly changed then...Tony got drunk and stopped being Iron Man, Bruce Banner takes over the Hulk, losses control and gets banished as a mindless creature, then separated into Banner and Hulk, then Rick Jones takes over, then turns grey, Donald Blake is killed off, Cap becomes the Captain, West Coast get their own branch of Avengers, my fav late 70's Avengers line up disbands, Defenders stop being Defenders, Jean Grey dies, old x-men leave, new x-men come back, Vision goes mad.
There was just as much change then, as there is now, but, it's down to two things:
1) I'm either just too old and need to pass the baton to the kids
2) it's just way too forced, Rhodey was the most obvious choice to be Iron Man, Sam, I'm not sure of, that seems more dictated by editorial need for a black cap. I think Elijah Bradley would have been a better choice
I personally think it's a mixture of both
i still check out the marvel and dc websites every Monday morning to see what's coming out, but it's been years since I've seen anything that made me want to run out and buy a new comic book. they're marketing to a totally different audience these days. that and the absolutely insane price of current comics have pretty much alienated me.
but that's ok. I've got boxes of silver and bronze age comics at home and I still buy the occasional back issue if the price is right. so I still enjoy my hobby