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Member Since: Sat May 17, 2008
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Subj: Re: Yikes
Posted: Fri Nov 06, 2015 at 06:41:19 pm EST (Viewed 148 times)
Reply Subj: Yikes
Posted: Fri Nov 06, 2015 at 05:05:52 pm EST (Viewed 152 times)

    I feel like Marvel has gotten a fair bit better in that respect (seriously!). I mean first of all, it's always been a company that exists to make money. But leaving that aside: is today's Marvel really more about "marketing - gimmicks, hyperbole" than the 90's marvel of chromium covers and poly-bagged issues and collectable cards?

I both agree and disagree.

I think that Marvels smaller, more niche titles - those not so strongly connected to the larger Marvel Universe - are places where creativity still runs free off the leash.

The larger, more mainstream books however very much feel like marketing tools to me, and the non-stop procession of 'big events' is exhausting and - after more than ten years of them - has finally driven me away from them.

Theres no doubt whatsoever that there are more gimmicks now than there were in the 90's. Yeah, you may have got a foil cover back then, but you didn't have to endure an 'unmissable' event every six months, a new #1 on all your favourite books every year, a dozen Avengers books all as mundane as each other, 'celebrity' teams composed not of characters that actually fit together or make sense but those with the highest profile and guaranteed to make the biggest sales, 'exclusive' or novelty cover variants are now a monthly norm instead of something that occurred every couple of years. The internet meanwhile has definitely ramped the amount of hyperbole up to eleven.

    I'm not sure whether you mean that A) Marvel's comics lineup has been homogenised across publishing line, or that B) the comics resemble the movies too closely. In both cases I disagree. A) the titles that marvel is putting out now look/feel very distinctly different from each other in a way that hasn't always been the case. The Unbeatable Squirrel Girl or Howard the Duck books feel like they are leagues apart from the Punisher or Moon Knight titles, for instance. B) The only moves Marvel has made to accommodate the MCU really have been in terms of what they've done with SHIELD. I'll concede your point on Fury, but on the other hand Marvel has been completely unafraid of veering off from the movies: in the current books, Captain America, Thor, and Hulk are all completely different characters, there are two Hawkeyes, and Iron Man just spent the past year or so as a villain.

Its admittedly quite early days for this, but the writing is clearly on the wall.

Weve seen characters adopt costumes that are more akin to their movie versions. Some characters have been replaced with others more similar to those seen in other media (Nick Fury, Sam Alexander and the new Vision for example). Weve had titles like 'Avengers Assemble' - a comic book that deliberately apes the movies.

I only see this continuing because theres no doubt that dragging those millions of movie goers (or at least their kids) into spending their money on Marvels comics is the goose that laid the golden egg.

    Secret Wars hasn't wiped the slate clean.

Marvels pitch for Secret Wars was that everything that happened before would come to an end, and the world we were left with would be one that was similar to what occurred before but essentially a different reality. All those famous stories you read as a kid still happened, but they happened in a universe that no longer exists.

That said, the company are sending out confusing messages with some of their relaunched titles. Cap America #2 for example has Maria Hill referring directly to the 'incursions', which she shouldn't have any recollection of if this were now a different reality.

This confusion I suppose is a side effect of making such a mess of Secret Wars. No one knows what happened to the Marvel universe in the end because they haven't finished the damn story yet!

    I started in on the X-men at right about the time of the 'Mutant Massacre' storyline, so "miserable" and "angst" basically define what I think of with my 80's comics. \:\-\)

'Angst' is fine every so often, but not all the time.

The likes of Alan Moore and Frank Miller have a lot to answer for - its because of them that writers seem to think that every story has to be Watchmen. You've got Daredevil fans complaining because the last series wasn't miserable enough.

Mutant Massacre was a rarity in the 80's - generally comics were a little more upbeat than that. Now it seems like the objective of every writer is to make you want to self-harm by constantly reminding you what a horrible place the world is and giving you characters who are unlikable arseholes.

    Nothing makes us feel the way it did when we were kids. *shrug*

True, but only a few years ago I still used to RUN to the comic shop. A fully grown man running across town because he was that excited to pick up his comics.

Far too often over the last year or so however I've had to force myself to travel to pick my comics up. I have to drive nearly 20 miles to my nearest large city, which never seemed like a chore to me in the past, but now I find myself struggling to see the point in doing so. Additionally Secret Wars has seem me reduce the number of Marvel comics I collect by so much that its not even worth the mileage going in every week because theres only three or four books waiting for me.