Previous Post > I think Marvel getting into the movie industry is a BAD idea. Most big profile movies never recover what money was spent to make them. Stick to what you know. > > Good lord, 500!? > In fact, the vast majority of films, not counting very small independent releases, do make their money back, in the DVD market if not in theaters. There are very few bombs. Still, the $500 million figure is high. And surprising, because Raimi is well-known for his ability to get a lot done on a little budget. But Marvel and Sony expect this film to be huge, and it will be huge. I don't know if it can beat Pirates 2 from last year, but I think this one is going to open bigger and gross more than the original Spider-Man. It's an investment, for sure, but I can't see it not paying off. -Comp

> > I think Marvel getting into the movie industry is a BAD idea. Most big profile movies never recover what money was spent to make them. Stick to what you know.
> >
> > Good lord, 500!?
> >
>
> In fact, the vast majority of films, not counting very small independent releases, do make their money back, in the DVD market if not in theaters. There are very few bombs.
>
> Still, the $500 million figure is high. And surprising, because Raimi is well-known for his ability to get a lot done on a little budget. But Marvel and Sony expect this film to be huge, and it will be huge. I don't know if it can beat Pirates 2 from last year, but I think this one is going to open bigger and gross more than the original Spider-Man.
>
> It's an investment, for sure, but I can't see it not paying off.
>
> -Comp

They sure are advertising heavily. Over here in Europe you have very regular commercials of Spidey 3, the cinemas here have started preorders for the cinemas. Here in Norway I got a ticket for the fourth of May, booked online, and just 30 minutes after it opened, the 18:00, 21:00 and 24:00 showings were fully booked.

They are showing Spider-Man 1&2 on tv over the course of this and next week. Long time ago since I experienced hype like this in any movie. Yeah Pirates 2 and Shrek 2 is prolly what comes the closest.