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Somebody

Member Since: Sat May 17, 2008
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Location: Owings Mills, MD
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Subj: Re: icv2 numbers and month-to-month comparisons for Jan-Oct 2008...
Posted: Wed Nov 19, 2008 at 01:35:42 pm EST (Viewed 114 times)
Reply Subj: Re: icv2 numbers and month-to-month comparisons for Jan-Oct 2008...
Posted: Wed Nov 19, 2008 at 08:04:11 am EST (Viewed 130 times)


> > http://www.icv2.com/articles/news/13751.html
> >
> > And, once all the variant covers are out of the way*, the orders end up... below 70k and falling once more. Exactly (to within one copy) where they were at the end of July. A typical "event" sales pattern.
>
> Thanks again for the data!
>
> It really does amaze me how accurately sales tend to go back right where they were after an event. Are there any recent examples, do you know (or does anyone know), of an event genuinely raising sales over the long term?

It's rare, and almost always accompanied by a relaunch in some form for that specific series rather than a general boost. Cable & Deadpool nearly did it a couple of times - sales had started slipping from a constant 25k down to 23k, but a Blood of Apocalypse tie-in knocked them back to 25k and it stayed there (at the same time, the BoA tie-in didn't take it far above its' usual range, which may have been a factor). It also got a longer-than-average boost from Civil War, which lasted a few months before the reset.




Somebody
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