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Location: Owings Mills, MD
Member Since: Sat May 17, 2008
Posts: 1,976
Subj: levelling off
Posted: Wed Nov 19, 2008 at 07:53:06 pm EST (Viewed 121 times)
Reply Subj: Re: Are you looking at the same data that the rest of us are seeing?
Posted: Wed Nov 19, 2008 at 06:16:50 pm EST (Viewed 115 times)

> > So there will be no reversal of the current status quo. Well, at least not as a result of declining sales, anyway.

That's a ridiculous thing to say since no one can predict the future. You could say that there will be no reversal for the short term, but not long term. There is a good chance that in the future they go back to the pre OMD status quo.

> I don't think either of these analyses is quite right. No, sales aren't dropping precipitously, but nor have they already leveled off. If they'd leveled off, the sales wouldn't continue to go down, as they clearly are.
> The fact that they're going down very slightly suggests the book may be in the process of leveling off. I'm eager to see whether they do, because as I've said from the start, that's when I'll start picking up the books again.

I think by the very nature of this title the book's sales won't level off.

For those that don't know, leveling off is when a book sees basically the same sales every month, with little change. Garth Ennis's Punisher MAX series was the perfect example of this.

But with Amazing now, each issue could see a theoretical jump or dive. Most series have the same character, same creators, same story, and same basic amount of marketing. But Marvel can change that every issue with Amazing if they wanted to.

Marvel can hype any issue or story they want, put popular creators on, etc. They can't really do this with every title.

So I don't think under any circumstance the book will level off. But instead, you might see a 5K jump if JRJR is on art, and a 5K dive if it's Phil Jiminez.

> Now, is Marvel satisfied? It's impossible for us to know for sure, but I have to imagine Marvel was expecting sales to settle substantially above, and not below, 70,000. And I think the set of different writers we're seeing on the books indicates that the boycott is having some impact, if not the one most desired.

I think Marvel has to be dissapointed in the series with sales. It seems like they thought new readers were going to show up, and that's not the case, and they gambled on that thought since they knew that old fans would leave. So it old fans are gone, and new fans aren't coming, it was the worse cases scenario for Marvel there.

I think what happens next is that Marvel chances the series to biweekely, with the thought that less issues a month mean more people will buy it. I don't see that move having too much success.

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