Why? Because you don't like it? Why is it that everyone has such a narrow view about what 'belongs in a spidey comic?' Apparently there's a manual lying around somewhere that tells people exactly how to write the character. I never knew that.
I'm not trying to dictate what should or shouldn't be in a Spider-man comic. I'm saying for my personal taste, the less I know about the Osborns reproductive organs and their fertile virility, the better.
I'm still trying to shake images of Norman Osborn's "O face" during Sins Past.