Killing Pete and not involving him would alienate a LOT of people.
I am worried though about the trademarking the name and falling out with Miles, its sounds indefensible.
I worry they are setting Ben up to be crap at being Spidey.
Well even if Peter as "killed" it wouldn't stick. After all Ben turned to dust and was revived.
As to trademarking the name and fighting Miles, well it is likely not something Peter would do, but Ben isn't Peter
As to setting up Ben, well they need a plot reason for Peter to suit up again.