The Superman Family Message Board >> View Post
Post By

Member Since: Thu May 07, 2009
Posts: 3,572
In Reply To
Happy Hogan

Subj: Re: Truth, Justice, and a better marketing slogan
Posted: Wed Oct 20, 2021 at 07:27:09 pm EDT (Viewed 157 times)
Reply Subj: Truth, Justice, and a better marketing slogan
Posted: Tue Oct 19, 2021 at 09:11:33 pm EDT (Viewed 20 times)

    With DC (and now Warner Bros.) wanting to create the biggest possible worldwide audience with their IP, changing the slogan makes good marketing sense. "The American Way" not only sounds dated, but I can imagine sounds about as appealing to non Americans as saying "For Queen and Country" sounds to my American ears.

I sincerely doubt if a British character said as much, many would take offense, else the Kingsman would have resonated far less with all its "dated" phrasing.

    How do you guys on this board feel about this?

It's a craven move that will be undone by the sestercentennial. "A Better Tomorrow" has as much hold as "I'll be right back". The never-ending battle is for Truth, Justice, and the American Way. Who's to say that the American Way won't bring about a better tomorrow? DC likes to make fundamental changes to Superman, get some buzz from the controversy, take the free money, then place him right back where he was. This will be no different.

R. I. P. Kato: A good friend to one who has so few
Posted with Google Chrome 94.0.4606.81 on Windows 10
Alvaro's Comicboards powered by On Topic™ © 2003-2022 Powermad Software
All the content of these boards Copyright © 1996-2022 by Comicboards/TVShowboards. Software Copyright © 2003-2022 Powermad Software