I haven't bought a single Spidey comic since Brand New Day and Spidey was and is my second favorite after Thor. I had just about as many Spidey comics as I did Thor. I took Brand New Day as an insult to my generation and ain't looked back since.
I quit collecting Spider-Man after OMD too. He was my favorite character before that happened.
As for Bendis and Thor, Bendis writes almost everyone out of character in his books. I will continue to not buy his Avengers stuff, even though Thor will be on one of the teams. I just hope whatever he does with Thor in the Avengers does not affect Thor in his own title.