...and really, it seems that way.
Even now, we are expressing our displeasure over recent treatments of Thor, and people are telling us to just "get over it", and just accept it as is.
Marvel is banking on comic collectors' compulsion to buy any product, regardless of quality, simply because they cannot have an incomplete collection.
I noticed this during Brand New Day....there were people who swore never to buy Spider-man ever again, and there were who did just that (like me), but a number of them expressed "withdrawals" from not getting their Spidey fix for that month...and eventually gave in, and bought BND....there are some who are deluding themselves into thinking that "it's just for a couple of years, then it's back to status quo as usual", so they are hanging on.
Same thing with Thor...we cannot get over the character...I like him for 22 years...giving it up now would be a terrible loss...I can just imagine others who have been with the character longer.
Marvel also thinks that those who are very vocal in the internet are just a few unruly minority, whose opinions doesn't stack up in the grand scheme of things...
This is what stings most in this whole "editors disrespecting the fans" emotion going on....in the past, Marvel has led us to believe that we (the fans) are part of the creative process...they have encouraged our inputs in their letter columns...they even had that No-Prize thing, because they are telling us, that they listen to what we have to say....right now...well, "either you like it or not, makes no difference, because we know you will buy them anyway".
Right now...I cannot really say that we should quit Thor (unlike in Spidey's case)....I am encouraging everyone to please continue supporting Thor, and no other Marvel title. I want to see Thor become the most successful title that they have (a pipe dream, I know), just to hammer the point that Thor have lots of fans, and they better keep them happy.
If we give up on Thor now, it will justify their stance all along..."Thor has only a few fans, so sacrificing them in favor of Hulk fans is nothing".
Great post. I agree that Marvel just doesn't care about what the fans think these days, and that,unfortunately, it does seem to be working out for them. Like you have said there are a lot of people that continue to buy the comics whether they like it or not. A good example (besides the Spider-Man one you already mentioned)is Fraction's Uncanny X-Men run. A lot of people talk about how they dislike his run, but they continue to buy it anyway.
The way Quesada and many of Marvel's editors and writers have treated their customers over the years has really bothered me. Like you, I stopped getting Spider-man comics after OMD. I also dropped a lot of other Marvel titles over the years. All I collect from Marvel on a monthly basis anymore are Thor and X-Men Legacy. And while Thor has been great and I agree that we should not drop it right now, I worry about the future now that Thor has become more popular. His increased popularity in the comics and him having a movie on the horizon have made him catch the eyes of the Big Names at Marvel, and these days that is not a good thing.