"I don't read enough Hulk to know the character down pat, but every time I see hulk he's acting like as asshole."
That's one of the reasons why I'm not keen at all on the way the Hulk has been depicted for quite a while.
It's one thing to talketh the smack like Thor does (it's pompous to be sure, but also awesome and funny), but the Hulk has for years now been one big green douche bag. Look at the recent issue (when Hulk gets destroyed by Zeus). There's one panel in which the Hulk says something about Zeus being afraid, or something like that. Look at the Hulk's smug "tough guy" expression. It's disgusting, that leering, almost sinister, grin.
It's like the worst depictions of Batman and Wolverine - you know, the "I'm such a tough guy I have no need for anyone or any help, etc.", and forget any semblance of manners. Funny, though, bringing up manners when it comes to the Hulk!
I know he wanted Zeus to fix everything. I think he knew he wouldn't stand a chance against him, but if he could put up enough of a fight Zeus might respect him some and honor his sacrifice. He may have thought Zeus would say: "Dang, this mortal isn't a bad fighter and if he is willing to get himself killed he must be pretty desperate. I do kind of owe him so I will fix things."
The problem I have with it is everything anyone knows about Zeus knows he is a colossal a-hole. He respects other gods like Thor, but not mortals. Hercules told him as much. Worse, storming his home and demanding favors would only piss him off. I suppose the Hulk may have even wanted to die or be punished.