they're using this issue to throw the fanboys a bone or two that are meaningless and will be completely forgotten in future Thor or other cross over titles like Siege. Rather cynical but that's business.
Your criticism(?) makes no sense to me. You're dismissing the issue and/or story arc because it won't be entered into canonical continuity?
Who the farg cares??
A good story is a good story. I'm getting my money's worth of entertainment. Whether any aspect is ever mentioned again in Marvel Comics is beyond irrelevant.