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Post By
Upper_Krust

Member Since: Fri Aug 21, 2015
In Reply To
Norvell

Member Since: Sun Jan 02, 2011
Posts: 3,786
Subj: Re: Marvel targets readers with surgical precision; like any corporation that size
Posted: Thu Jan 06, 2022 at 07:34:17 am EST (Viewed 77 times)
Reply Subj: Marvel targets readers with surgical precision; like any corporation that size
Posted: Thu Jan 06, 2022 at 06:22:45 am EST (Viewed 83 times)



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    It's also not beneficial when your ideology isn't dominating corporate interests, is it?


The market will always sort itself out in the end. \:\-\)


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      Who banned whom from twitter again? Actually don't answer that - matter for another forum.



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    Well, we could discuss the fact that most public media platforms are grossly -- enormously -- skewed towards favouring the right-wing, but as you said, that's for a discussion I'm not allowed to have at this moment.


...Big media like Twitter, Facebook and Google don't seem very right-wing to me.


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      Exactly which is why Marvel's sales are down (despite using every dirty trick in the book to make it appear otherwise) and a large number of their best writers have jumped ship.



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    Statically, the overwhelming majority of young people are progressive or liberal-leaning -- especially if they are interest in READING and the artist -- so it would be a wise business decision to skew to that audience. In addition, Marvel was largely founded on progressive concepts, such as anti-discrimination and protecting / promoting marginalized groups.


If its such a big money maker as you attest, why does Manga not skew to that progressive audience?


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    What do you think the X-Men represent? It's baked into Marvel history.


I only have a peripheral familiarity/interest into the X-men but they seem to have went from representing everyone into representing minorities only.


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    The free market has pretty much spoken on which audience to cater to.


That's why Manga sales up. Marvel/DC sales down.


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      It is if you have a basic understanding of writing and logic.



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    No, it's not an objective standard because some people don't value previous continuity as a standard. Some people may value certain 'past history' more than others, or take different cues from it. It is subjective.


I agree with you here on some dismissing continuity.


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      If Thor and Odin have been portrayed as behaving in a certain manner for 50 years and then all of a sudden they behave in the complete opposite manner...and we can point that out...is that subjective or objective.



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    That's the problem, what you see and what another sees are different. Some people may see Odin wise and benevolent, others may see him as an authoritarian a**hole. There is room for both depictions.


Well he started off as one and ended up as another...then again depictions of good fathers are rather scarce in modern media; almost as if that's by design.


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      Marvel comics are NOT in it to make money. They haven't been for several years. Go woke...etc.



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    Without dissect the meaning of 'woke' (which broadly means giving minority opinions respect and value),


I'd argue its falsely propping up minority values by dismissing the values of the majority.


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    there is no sane reason for Marvel existing other than to make a profit, and the notion that they are some liberal think tank is pure fantasy. They have experts who analyze data and the behaviours and expectations of the readership and target them with surgical precision. It's not rocket science. Have you ever started a company or attempted to? The first step is to identify your audience.


When its not about the money its about something else. If you want to reshape society; change the "Four Olds".

Hollywood is continually getting 'burned' by churning out woke reinterpretations of once popular franchises. You would think when investing hundreds of millions of dollars they would analyze the data and the behaviours and expectations of the viewers with surgical precision. Yet they still seem intent on making the same mistakes over and over. Its almost like they can't help themselves.

Comics are no different in this regard.


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    I would also argue that as a company, Marvel was far more progressive in the past than it is now (since its now just a corporate machine).


Weirdly the stories of the past didn't seem to reflect this, or maybe its just the progressivism of the past didn't need to knock one group down to build another group up.


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    You are seeing more overt displays of 'woke culture' in Marvel because that's the market they are catering to as a purely corporate decision.


Go woke, get rich you say...doesn't quite have the same ring of truth to it. But lets see how it all pans out, if you are correct Marvel comics sales will be booming in no time. \:\-D




You address Omnipotence...tread carefully.