Celebrating the 40th anniversary of Return of the Jedi

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Member Since: Fri Aug 21, 2015
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Member Since: Wed Mar 30, 2016
Posts: 1,078
Subj: The problem is...
Posted: Fri Jan 21, 2022 at 11:41:18 pm EST (Viewed 176 times)
Reply Subj: Re: Variant covers keeping a sinking ship afloat...?
Posted: Fri Jan 21, 2022 at 06:38:40 pm EST (Viewed 179 times)


    Yeah, the comic industry is very broken and variant based incentives are a big reason for that. For those who don’t know, a comic book store often needs to order a certain amount of an issue in order to receive the variant for the issue. The problem is the store may not be able to sell all those issue so they have to risk taking a loss if they want to provide customers with variants. It’s just all kinds of messed up. Marvel could keep pumping out bad issues that no one wants to read, but the comic book stores will be the ones that suffer financially. Meanwhile Marvel keeps steady regardless of what they put out as they slowly squeeze the life out of the one place where people can consistently buy their physical comics. The consumer suffers because publishers has no reason to improve their product and the stores suffer because they are losing money.

    I think it would be best to keep variants in a more limited capacity. Like this upcoming #750 issue seems worthy of some variants (I’ll probably get one since the cover feels more like the 24th issue than the 750th issue). Ideally this would even out the incentives thing as well since more important issues will be easier for stores to sell (though obviously I’d prefer that they’d be done away with entirely).

The problem is they have already started down this path which means if they stop the dealer incentives they will suffer massively in the short term. Marvel probably only makes about 25% on the cover price as it is. So cutting sales by 25% (through eliminating dealer incentives) could potentially see them operating at a loss.

At this point they seem happy to bleed the comic shops dry if it means stalling the inevitable collapse of mainstream comics. However, that will probably just make the eventual implosion worse.

You address Omnipotence...tread carefully.
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